ID Logistics and sportswear giant PUMA have officially opened their automated logistics center in France at Vendenheim, thereby marking an important milestone in their decade-long partnership and enhancing PUMA’s distribution capabilities when it comes to the French market.
This automated logistics center in France, built by LCR – Les Constructeurs Réunis, spans 41,000 square meters and is for the business-to-business – B2B operations of PUMA. The site was officially inaugurated on 21 October 2026 but has been operational since the end of 2025 after the transfer of logistics operations from Landersheim.
The facility is capable of processing around 57,000 order lines per day, with a target processing time of 4 hours as far as priority orders are concerned. Its automated infrastructure allows it to handle footwear, apparel, and accessories and offers versatility to cope with seasonal demand variations.
The inauguration also follows the renewal of the collaboration between ID Logistics and PUMA for a further six years.
Automation in the warehouse helps speed up order processing
Vendenheim’s facility is equipped with an AutoStore automated storage and retrieval system connected to the Reflex Warehouse Management System – WMS.
It is worth noting that the installation comprises 15 order-picking stations along with 12 product induction stations, with a first storage capacity of 70,000 bins. The system can be grown to over 85,000 bins by 2030 to meet any possible growth in the logistics volumes of PUMA.
Apparently, ID Logistics handles the receipt, storage, picking, and shipping, along with returns at the site, thereby tailoring the processing priorities to the customer’s needs.
The facility employs an average of about 100 people, rising to 150 in peak periods. Employees from the former Landersheim site have moved to Vendenheim and have benefited from local recruitment and training to facilitate the transition.
As per Frédéric Grenier, Managing Director of ID Logistics France, “Ten years after the start of our collaboration with PUMA, the inauguration of Vendenheim marks a new milestone in our partnership.”
Grenier also said the platform was built to address the needs for supply chain responsiveness but also has space for future growth.
Long-term support for logistics operations
The new platform also includes environmental features to enhance its operational sustainability.
The facility is BREEAM Excellent certified and features LED lighting, energy consumption tracking systems, and rooftop photovoltaic generation as far as self-consumption is concerned along with electric vehicle charging infrastructure.
When it comes to PUMA, the investment is meant to improve its response capabilities for the changing distribution needs and to back the continuous development of its business activities in France.
Says Christophe Cance, Managing Director, Southern Europe, PUMA, “Logistics performance is a key driver of our development in France. With this new platform, we are strengthening our ability to respond more quickly, better meet the expectations of our business partners, and support our long-term growth.”
The Vendenheim site is another investment when it comes to automated contract logistics, integrating warehouse technology and scalable storage capacity so as to beef up PUMA’s distribution network across France.
