Datex, which is a leading third-party logistics – 3PL warehouse management software – WMS provider when it comes to advanced and strictly controlled storage environments, announced on August 25, 2026, the release of outcomes from the 3PL AI & Automation Playbook Survey, which is based on original research that has been conducted by Elastic Solutions and sponsored by Datex.
Apparently, the survey included input from over 100 3PL logistics and supply chain as well as warehousing professionals throughout North America.
The results suggest a change in the 3PL technology conversation with the advancements in 3PL. As AI and automation adoption increases, simply possessing the technology may not be sufficient to stand out. The bigger opportunity is in implementation. How well 3PLs take those funds and turn them into enhanced warehouse efficiency, measurable company value, and superior customer service. This reinforces the brief’s key finding that distinction is moving from adoption of technology toward operational implementation.
The data shows the advancements in 3PL so as to address the implementation challenges that persist. While 83% of respondents said automated systems and sophisticated WMS capabilities have allowed for improved warehouse productivity, only 33% stated that they are confident/very confident that they will see a favorable return on investment in their projected execution time frame. Meanwhile, 80% said customers anticipate, or increasingly expect, AI and automation features from their 3PL partners.
The survey also reveals a change in what is powering investment. 84% of respondents said operational effectiveness was the main reason to make investments in AI and automation, as opposed to just 6% who said labor shortages and rising labor costs were the main reasons.
According to Mike Armanious, Datex CEO, “Competitive advantage doesn’t come from simply having more technology. It comes from what you can accomplish with it. For 3PLs, the opportunity is to start with the business outcome and make sure every investment contributes to a better operation, whether that means greater productivity, stronger service, or the ability to respond faster to new customer requirements. Sometimes that means getting more from the technology you already have. Other times, it means recognizing when the foundation itself needs to change.”
The Execution Advantage, which is the resulting executive brief, explores what the survey findings may go on to mean for 3PLs as they continue to invest in AI, automation, and warehouse technology, including investment in considerations around ROI, workforce productivity, transitioning customer expectations, and WMS’s role when it comes to supporting such steps.
The results represent the opinions of over 100 survey respondents and should be considered as a snapshot in terms of their experiences and priorities and not as a reflection of the overall 3PL market.
