Nomagic, which is a leading robotics company that applies advanced physical AI to warehouse automation, has announced on May 12, 2025, an expanded partnership with Brack. Alltron, the Swiss online retailer, plans to use Vision-Language-Action systems in warehouse ops as demand for this industry-changing innovation continues to rise.
Brack, which happens to be the second largest Swiss e-commerce platform, has been increasingly depending on the robotic solutions of Nomagic to automate key fulfilment processes like order picking and packing. Building on its initial deployments, the company is now deploying advanced VLA capabilities at scale so as to enable robots to better interpret complex settings, respond to changing inventories and carry out tasks with greater autonomy.
One thing that has really helped in this collaboration is functioning outside of regular working hours. Nomagic systems enable autonomous warehouse operations during nights and weekends, including Sunday shifts, and help Brack reduce peak pressure and increase overall throughput.
According to the founder and owner of Brack.Alltron, Roland Brack, “We have built a real partnership with Nomagic to integrate robotic picking into our operations, but the addition of VLA systems takes this to a new level. In the past, our goal was simply to minimize manual intervention. Today, we are seeing robots that truly understand their environment. This intelligence allows us to run autonomous shifts through nights and Sundays, ensuring we stay ahead of peak demand without increasing the pressure on our human workforce.”
Opines Kacper Nowicki, CEO of Nomagic, “Brack is a strong example of how AI-driven robotics can deliver real, measurable impact in production. By expanding the use of VLA models across a range of use cases, we are setting the stage for a new generation of automation technology in warehouses worldwide.”
The partnership is part of Nomagic’s larger strategic emphasis on Switzerland as a hub for innovation as well as deployment. Close partnerships with organisations such as Brack and continuous research and development in the region, which includes the company’s recent chief scientist hire from Google DeepMind, are helping speed the advancement of Vision-Language-Action systems and their deployment in real-world logistics environments.
Nomagic’s technology has been constructed on a physical AI platform that learns from live operations, which allows robots to adjust to changing conditions in the warehouse and manage millions of different products with little human intervention. With global supply chains becoming more complicated and labour challenges increasing, the growth of Nomagic’s systems at Brack is a sign of a broader move within the industry toward intelligent, always-on automation enabled by advanced AI.
This announcement has been made in conjunction with the Web Summit Vancouver, May 11-14, where Nomagic CEO Kacper Nowicki will be speaking on how advances in physical AI, which include VLA models, are allowing robots to connect the dots between digital intelligence and real-world execution at scale. He has been scheduled to join the panel – Humanoid vs. Purpose-built: What Wins in Robotics? – on May 13.
