Accenture has made an investment through Accenture Ventures in Profitmind and entered a strategic partnership aimed at expanding the use of agentic AI across retail operations. The Accenture and Profitmind investment is intended to strengthen Accenture’s data and AI capabilities for retail clients by helping convert insights into real-time action.
Profitmind has developed an agentic AI platform designed to automate decision-making across pricing, inventory, promotions and planning. The platform uses a network of AI agents to interpret large datasets, generate recommendations and adapt to changing market conditions, while allowing retailers to understand the reasoning behind AI-driven actions.
Accenture said agentic AI is becoming increasingly important as retailers manage growing complexity across channels, data sources and customer expectations. The company cited internal research showing that consumers are more engaged, more likely to recommend brands and more willing to accept higher prices when experiences are emotionally engaging.
Profitmind’s system combines machine learning, generative AI and agentic AI to support faster, more informed decisions without removing transparency or human oversight. Retail teams can act on recommendations quickly while maintaining visibility into expected outcomes.
“In retail, AI is reinventing how people shop, how businesses operate and how employees work. Retailers are navigating relentless disruption—and nowhere is the impact more acute than in merchandising. Frequently considered the heart and soul of retail, executives are often overwhelmed by massive amounts of data, reports and spreadsheets, leaving little time for effective decision-making,” said Jill Standish, Accenture’s global retail lead. “Profitmind bridges the gap between insight and action through agentic AI. It mirrors how retailers run their businesses, linking data from multiple sources for clear, prioritized recommendations that can be trusted and executed quickly in response to an increasingly competitive industry.”
“Profitmind launched the first agentic platform for retail at NRF 2024. Now, by teaming with Accenture, we are directly addressing the operational complexities retailers face across markets, channels and data systems. This partnership allows us to bring that innovation to more global clients, delivering consistent solutions that increase agility and turn critical insights into tangible business outcomes,” said Dr. Mark Chrystal, co-founder and CEO of Profitmind.
The Accenture Profitmind investment will be showcased at the National Retail Federation event in January, where the companies plan to demonstrate the platform at Microsoft’s booth. Financial terms of the investment were not disclosed.
